2-Hour Strategy Session – Your Story Comes First
At Bertoli Marketing, we don’t believe in cookie-cutter consultations. A true growth strategy starts with understanding your story—your wins, your challenges, and your vision for what’s next.
That’s why our consultations are a full 2 hours. It’s the time needed to uncover what’s worked, what hasn’t, and where your marketing is holding you back.
With decades of executive-level marketing experience—including leading growth at startups and serving as CMO for global enterprises—I’ll help you see the bigger picture and chart the right course forward.
The result? Clear direction, smarter decisions, and marketing that drives measurable growth and profit.
Our Proven Methodology to Transform Your Marketing & Demand Generation
Here’s the structured approach we’ll put in place within your organization to drive measurable results. Together, we’ll define and target your Total Addressable Market (TAM), optimize your website for maximum conversion, and build integrated demand generation campaigns designed to deliver meaningful engagement and revenue growth.
Fractional CMO Leadership & Strategic Marketing Guidance
Executive-level marketing strategy and leadership—scaled to your business, focused on driving growth.
Bring executive-level marketing expertise into your organization without the full-time cost. As your Fractional CMO, I’ll evaluate your current strategy to uncover what’s working, where the gaps are, and how to realign your efforts for measurable growth. From optimizing existing channels to unlocking new ones, I’ll build and lead a comprehensive marketing roadmap designed to drive more qualified leads and revenue. Every engagement begins with a complete digital marketing audit—your foundation for a clear, results-driven plan forward.
SEO & Website Optimization
From Invisible to Irresistible—Turn Your Website Into a Lead-Generating Machine
Turn your website into a true growth engine. An unoptimized site doesn’t just hurt rankings—it leaves money on the table by failing to convert visitors into leads. Through strategic on-page SEO, keyword alignment, and high-impact CTAs, we transform your website into a demand generation asset. With the right optimization in place, conversion rates can increase dramatically—ranging from modest 6–10% lifts to game-changing improvements of 200–1700%.
Content Strategy & Development
Build Authority, Educate Buyers, and Drive Leads with Strategic Content
Create content that engages prospects at every stage of the buyer’s journey. As your Fractional CMO, I’ll build a content strategy that not only amplifies SEO performance but also positions your brand as a trusted authority. From thought leadership to solution-focused assets, every piece of content is designed to showcase your expertise, highlight your value propositions, and generate qualified leads. The right content doesn’t just inform—it validates your success and drives conversions.
Reporting & Dashboard
Prove Marketing’s Impact with Clear, Actionable Insights
Gain clarity on what’s driving growth—and what isn’t. As your Fractional CMO, I’ll build custom reporting and dashboards that make marketing performance transparent across every channel. From attribution to ROI, you’ll see exactly how your efforts are contributing to pipeline and revenue. This visibility not only guides smarter decisions and optimizations but also equips you to showcase marketing’s impact to leadership—protecting budgets, validating strategy, and securing resources for continued growth.
Sales Funnel Optimization
With executive-level strategy and hands-on optimization, we make sure your funnel isn’t just full—it’s profitable.
At Bertoli Marketing, our Sales Funnel Optimization service is built to eliminate leaks and maximize ROI. We audit your funnel to find where prospects drop off, then refine every stage—from awareness to conversion—to create a seamless buyer journey. By aligning sales and marketing and using data-driven testing, we help you attract more qualified leads, close deals faster, and increase revenue without wasted spend.
Fractional CMO Services
Work with a seasoned, former Chief Marketing Officer available to build an effective marketing strategy to accelerate demand generation and scale pipeline.
Demand Generation Services
Let’s work together to improve your website conversion rate, drive more leads and engagement, and increase pipeline & revenue.
AI-Powered Website Optimization
Using our proprietary AI technology, we will develop a strategy to optimize your website conversion rate up to 6-10% with guaranteed results!
Website Design & Maintenance
We’ll help you develop a modern, mobile-responsive website that’s optimized for lead conversion and search engines. We have different packages depending on your size.
We Support Companies Who Experience the Following Pain Points:
Lack of Resources
You don't have the personnel, the budget, or the ability to reach your revenue goals.
Not Generating Quality Leads
You are spending money on marketing, but you're not able to generate quality leads.
Inconsistent Execution
Your sales team blames marketing for a lack of quality leads that are generated sporadically.
Not Knowing Your Target Audience
Your message isn't resonating with your audience because you're not effectively targeting them.
We work well with the following sized businesses:
Don’t have the marketing function defined yet?
We’ll serve as your fractional CMO or virtual marketing team to build out an effective marketing strategy to grow your business.
Have a small marketing team, but you’re not getting the desired results?
We’ll work with you to build out an effective marketing strategy, provide leadership to your team, and guarantee results.
Have a complete marketing team, but the demand generation function is lacking?
We’ll serve as your fractional demand generation director to build out an effective strategy with guaranteed results.
Four Steps to Growing Your Company
With Bertoli Marketing
Evaluate
Understand what your company is doing well and where there are areas of improvement.
Strategize
Develop a marketing strategy that adheres to your short and long-term goals.
Execute
Implement the marketing strategy to drive organizational goals and success.
Test & Improve
Continuously report, test and improve on the implementation until results are met.
Get Your Digital Marketing Presence Audited
SEO Audit
on-page SEO, competition analysis, backlinks, and domain authority
Website Performance
conversion rates, traffic levels, and landing pages
Recommendations
optimize your digital presence to generate more leads